Dienstag, August 28, 2007

JupiterResearch: Content Producers Need Intermediaries to Succeed

writes Les Luchter on Online Media Daily (28-Aug-2007) (a MediaPostPublication):

"In order to succeed in the long run, content producers must acknowledge the importance of blogs, portals, and aggregators in connecting with their audiences, ..."

according to the new JupiterResearch report Thriving in an Intermediated World.

"The report points out, for example, that 57% of 18- to-24-year-old Internet users get their news from portals versus 21% from cable news sites--and online users now trust portals nearly as much as traditional news media ..." more