Donnerstag, August 09, 2007

A Majority of Magazine Website Users Access Content Online Only

according to a survey by Nielsen//NetRatings and MRI conducted among visitors to the websites of the 23 high circulation monthlies.

- an average of 83% of visitors to the sites did not read the magazine offline.

- men are even more 'online only' reader (90 %) than women (83 %)

- the scope of 'online-only' was between 65 and 96 % for different titles

Report brief from Nielsen/Netratings (PDF)

via e-consultancy