Sonntag, September 23, 2007

India Print Advertising is going slow

In our posting we showed about 24 percent decrease in IT & C advertising. Ad spending in Automobile in print did not do much better ...

- Automobile accounts for 6 percent of printadvertising (Jan - Aug 2007)
- the ratio between newspaper and magazines is 98:2 percent

Make sure, you know what you are doing before you invest in new print ventures

via/more exchange4media