Donnerstag, September 20, 2007

It is Time for Web Analytics 2.0

Avinash Kaushik's (the author of Web Analytics - an hour a day) plea, (re-)definition and outline of Web Analytics 2.0 for the Autor@Google series.

Avinash defines web analytics as:

(1) the analysis of qualitative and quantitative data from your website and the competition,
(2) to drive a continual improvement of the online experience that your customers, and potential customers have,
(3) which translates into your desired outcomes.

and illustrates the changing Mindset like this


via Jeremiah Owyang