Montag, Oktober 22, 2007

Facebook Flyers 2.0: The Promise and Pitfalls of Social Networking Ads

From my post this afternoon about the Facebook numbers in Germany, you might know, that I played around with this new Facebook Flyers booking tool. Socio demographics are one thing, but interest, needs, wants are something else ... it could work well in a social network environment, but still a long way to go!

Adam Ostrow wrote today on Mashable:

"Facebook has made some big changes to their “Flyers” advertising format that turns it into a much more advanced advertising system. Advertisers can now target users based on specific data from their profiles, such as interests, age, education, and relationship status. Much like AdWords, the advertiser sets a maximum price per click and a daily budget. Previously, Flyer ads were limited to specific universities or networks, and were charged on a CPM (cost per thousand impressions) basis ..."