Report auf Marketing Sherpa:
"Publishers don’t have to be scared of social networking sites. Instead, they can embrace the community concept by developing new magazine publishing models that reflect shared interests among readers.
See how a publisher launched a photography magazine relying entirely on user-generated content to build their issues. Includes strategies on viral marketing, blog outreach and linking with photo-sharing sites ...."
Bericht - freier Zugang bis 1. November 2007
Frühere Einträge:
Print-on-demand Magazines Created by Online Communities
