Sonntag, Oktober 28, 2007

How to Build a Publication That Relies on Readers for High-Value Content

Report auf Marketing Sherpa:

"Publishers don’t have to be scared of social networking sites. Instead, they can embrace the community concept by developing new magazine publishing models that reflect shared interests among readers.

See how a publisher launched a photography magazine relying entirely on user-generated content to build their issues. Includes strategies on viral marketing, blog outreach and linking with photo-sharing sites ...."

Bericht - freier Zugang bis 1. November 2007

Frühere Einträge:
Print-on-demand Magazines Created by Online Communities