Dienstag, Oktober 02, 2007

Online Is Driving UK Advertising Growth

from BrandRepublic Online ads save UK from slump by Gareth Jones:

Based on figures from the IAB and PwC (UK):

the value of digital display advertising increased by 33% year on year to £287m

the classified sector increased more than 70% to £277.7m

and paid search grew by 44% to £762.3m

The total UK advertising market grew by 3.1% during the first half of the year to £9.1bn - onlines share is now close to 15% (or £1.33bn) more at BrandWeek.

Link to IAB UK Report