Montag, Oktober 29, 2007

What is a MagaBrand?

"It's a magazine that's found a way to extend the power of its brand beyond the printed periodical—into realms like "old" media (books, newsstand specials, television, radio); "new" media (podcasts, webcasts, cellcasts, e-newsletters); even non-media (nightclubs, restaurants, tour operations, fashion lines, retail products, conventions, big-cause crusades, hotels and casinos)."

Or as David Zinczenko (Mens Healths) puts it:
It's a magazine which is as "flexible" as it's potential audience ...

The American Magazine Conference in Boca Raton, FL is on

via / more on Folio: Live blogging from the AMC