Still open for appointments to supervisory, administrative and industry advisory boards from companies who know where they want to go. Inquiries welcome from media, IT & C companies, and Startups as well as in the context of internationalization projects.

Sie können hier auch im Archiv des Blogs Hugo E. Martins on Media + Marketing recherchieren. In über 5.000 Postings der Jahren 2004-2018 zum Themenbereich Media + Marketing + Internet.

Und für historisch Interessierte, im mcc consulting Web,, Newsletter Archiv ab 2000 zu den Themen wie oben.

Als Unternehmensberatung unter der Marke mcc consulting / habe ich von 1983 bis 2018 zahlreiche Unternehmen und Organisationen beraten, Führungskräfte und Projekte gecoacht, Konzepte entwickelt und ihre Implementierung begleitet sowie Kunden, Interessenten und Kollegen mit Ideen und Informationen für Media, eCommerce + Marketing versorgt. In-Person, offline und online in Deutschland und International.

Danke für Ihr Business in den letzten 35 Jahren, machen Sie's gut, öfters richtig als falsch und immer mit vollem Engagement und Freude!

Gerne stehe ich noch immer bereit für ausgewählte Berufungen in Aufsichts-, Verwaltungs- und Industriebeiräte von Unternehmen, die wissen, wohin sie wollen. Weiterhin willkommen sind Anfragen von Medien, IT & C Unternehmen und Startups sowie im Rahmen von Internationalisierungsprojekten.

Freitag, November 09, 2007

An Expert on "The Changing Face of Advertising in China" speaks out

Ashok Sethi is TNS China's Regional Director. He shares his and or TNS's 'just found out'-secrets on Chinese consumers - via China Daily (and not the first time):

The changing face of advertising in China

"It was earlier thought that Chinese consumer is a simple soul and can't understand the subtlety of soft and clever advertising. Direct communication of the benefits in unambiguous terms was considered the safest route of communication. As a result, while advertising in many other markets is as much entertainment as brand communication and attempts to engage the consumer through subtle creative devices, in China it is often a direct onslaught with the core benefit - often repeated several times within the same advertisement. However, research in China shows this direct approach does not have to be the one that an advertiser needs to embrace to succeed. Emotional advertising works and so does humor, endorsement or any of the other genres of advertising practiced elsewhere."

Laughing or crying, not sure ... be wary

via Jan van de Bergh on / Fons Tuinstra

TNS China claim:
"TNS was one of the first international market research agencies to start operations in China. In recent years, TNS has grown substantially and established itself as one of the most successful and reputed market research and consulting agencies in China."

We started publishing a Chinese Edition of Export Mark as early as 1969. Have since established multiple licenses deals, JV in the special interest and b2b area, consulted and trained people in publishing, marketing and advertising from 1995 onwards (and still do today).