Freitag, November 09, 2007

Hitwise :Social Network Traffic meets eMail

taken from Barry Graubart

He writes on Content Matters:

"Via Research Recap comes this summary of a Hitwise report showing that UK web traffic to social network sites has now exceeded that to web-based email systems like Hotmail, Gmail and Yahoo! Mail. Social networks like Facebook, Bebo and MySpace accounted for 5.17% of UK traffic in October as compared to 4.98% for the email sites ..."

He finds it shocking, "with all that promotional eMails ..." around. More

I find it strange that advertisers, marketers and publisher have not yet found better ways (or don't care) to produce value / offer value / finance and entertain this "traffic".