Donnerstag, November 22, 2007

Nokia Goes Advertising

Andrew Schrock writes on Technology Review about Nokia's recent acquisition of Enpocket. Under the new name Nokia Ad Business the will use their advanced targeting infrastructure and technology to match user interest with contextual, time and location sensitive advertising.


Nokia has already announced some advertisers and ad sales networks, who will take the boot.

For me a bit unclear and somewhat worrysome. What information from their clients, will / can Nokia use to to deliver context sensitive ads and who will push them to do this permission based?

So it seems, not only Google (just to name the one most strategic in this pursue) has to make up for traditional media reluctance or ignorance to deliver advertising people want, when the want it and in which format.