Montag, Dezember 03, 2007

B2B Media: Costs Outpacing Revenues

From the ABM Cost Report, JEGI 2005 / 2006

Increase in Advertising Revenue plus 0,4 %
-- in Advertising Expenses plus 2,5 %

Increase in Circulation Revenue plus 3,3 %
-- in Circulation Expenses plus 9,5 %

Increase in Total Revenue plus 2,5 %
-- in Total Operation Expenses plus 6,0 %

The later includes an increase

-- in Editorial Expenses plus 6,5 %
-- in Production Expenses plus 5,1 %
-- in Distribution Expenses plus 3,9 %

via Folio Webinar Series