Dienstag, Dezember 04, 2007

R.I.P., the American magazine, 1923-20xx

By Jon Friedman, on MarketWatch.com

NEW YORK (MarketWatch) --
"I was alarmed by what I saw and heard at the recent American Magazine Conference in Boca Raton, Fla. Simply put, this industry seems intent on choking itself to death.

These days, I half-expect to open the New York Times* and see a story by Richard Perez-Pena saying, "The magazine publishing industry has died after a lengthy illness. A prolonged advertising shortfall triggered a massive crisis of confidence. The modern magazine industry in the U.S. began with the creation of Time in 1923, and it remains on display at the Newseum in Washington, D.C."

He has some great advice what magazines can do to improve their websites, like

"Keep the staff nonbelievers as far away from the Web as possible. If editors or reporters are ambivalent about or hostile to the Web (like many have been at Time Inc., and you can't fire them all), don't let them corrupt your site with their lethargy or disapproval. Listen, the Web is the most exciting part of a modern journalism enterprise for ambitious writers and editors. If they haven't figured it out by now, to hell with them ..." more

and I would like to see, to be executed first, on all wrongheaded and unwilling 'managers' in the magazine industry - maybe the editors and reporters after all are not so bad, they might just not get the task (maybe education) and payment for it. What do you think?

via Paul Conley