lehren könnte, und was wir davon lernen könnten, beschreibt Seth Godin auf seinem Blog (in English)
14 Statements (from 0 to 13) to think about (at least twice)
Als Beispiel Lektion Nr. 5:
A frightened consumer is not a happy consumer
"I shouldn’t have to say this, but here goes: suing people is like going to war. If you’re going to go to war with tens of thousands of your customers every year, don’t be surprised if they start treating you like the enemy."
all of Seth's music lessons
