Dienstag, Januar 29, 2008

WEF: Location-based Advertising

Wang Jianzhou (China Mobile), Eric Schmidt (Google) and Howard Stringer (SONY) agreed during a session at the World Economic Forum on Friday that mobile Internet will let advertisers tailor messages based on a user's location - meaningful for the user, critical to advertisers success and good business for service provider ...

Forbes Experts predict cell phone revolution by Dan Perry (AP)

Reuters Google CEO bullish on mobile Web advertising

JupiterResearch Finds Local Advertising Will Represent A Key Battleground on the Web