Mittwoch, Januar 02, 2008

The Wild, Wild West of Mobile Advertising

From Anick Jesdanun (AP) article: Mobile Advertising Still at Tryout Stage

"That's how a new market is being created," said Dan Olschwang, chief executive of JumpTap Inc., an ad-technology company. "People adopt all kinds of stuff they know from other medium and gradually the industry learns how to utilize the best in this new medium that's called the mobile phone."