Samstag, Februar 23, 2008

The 10 Deadly Sins of B-to-B Publishing

Frank Anton (CEO Hanley Wood) spells out the deadly sins of B2B Publisher

Underperformance
Cowardice
Technophobia
Inferiority
Complacency
Coziness
Stinginess
Cluelessness
Disorganization
Dullness

He used as an example Hanley Wood's flaws, but there are (to) many Publisher who share some or all of this sins ...

I think, the announced divesting plans for RBI is high lightening the critical situation trade publication are going through and decision and correction that must be taken now ...

Quotes from the Folio: article to complacency:
" ... even successful publishers to continue to strive to be better. “Too many companies are making money and don’t care if their publication is the number one, number two or number three book in their segment. I don’t get that,” he said. “Being competitive and winning is fun. Be restless. Work hard to be the best.”

more

Folio: also published a video from the Q&A with Frank Anton from the FOLIO Publishing Summit






P.S.
It was always my credo during my work as a publisher - national and international - to strike for the No. 1 position. Today, when I start a discussion with a client and suggest a major effort and major changes to fight for a top position (or leave), I hear to many times: "as long as we make money with it, we are happy, don't push."