Freitag, Februar 15, 2008

Google is testing Visual Ads in Search Results

Saul Hansell has the story on bits.blogs.nytimes.com

Google began testing video ads in (some) search results today ...

“At first, users will barely notice the change because the videos will not be immediately obvious. Ads with accompanying videos will have a small button with a plus sign.”

Why are you doing this? Marissa Mayer of Google says ...

“The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format,” Ms. Mayer said. “We were doing text-based search that was all textual. Visual ads don’t work in that format ...
by contrast, ... ads are not as effective on pages with search results that include images and video. The eyes of users automatically gravitate to the images more than the text, ..."

More to expect from Google regarding visual ads, Marissa ...

“… The company would explore adding small thumbnail photos to the video ads as well. And a spokesman said the company is considering testing other formats that may include ads with images.”

via Adam Ostrow on mashable