Freitag, Februar 08, 2008

IAB Online Lead Generation B2C & B2B Best Practices Guideline

for US Advertisers & Publishers has been released yesterday.

The document "provides organizations with the principles of good conduct when they engage in the practice of lead generation. It further reflects commitment of the IAB and its Lead Generation member companies to high ethics, self-regulation, and corporate responsibility."

Full document (14 pg, PDF)

Executive Summary