Dienstag, März 25, 2008

American Business Media Advertising Results 2007

Gordon T. Hughes from american business media sees a rebound of B2B Media driven by growth in the categories 'resources, Environment & Utilities', 'Architecture, Design & Lighting', 'Science, Research & Development' and 'Agriculture'. Like in our advertising stats for the Germany B2B market there are only a small fraction of all B2B magazines in this BIN statistic (and more of the stronger once, too). In ad pages the decline in 2007 vs 2006 is 3,35 percent and in ad value 2,00 percent.

2007 Results in pages

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2007 Results in ad value

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BIN Chart 2007 (PDF)

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