Donnerstag, März 13, 2008

AOL Acquires Bebo for 850 Mio. USD

Bebo worldwide claims more than 40 mio. members worldwide and 11,4 mio. unique users in the UK. Bebo planed to start in Spain, Holland, France and Germany over next few months.

Randy Falco
, Chairman and CEO at AOL explains why:
"What drew us to Bebo was its substantial and fast-growing worldwide user-base, its vision of a truly social web, and the monetization opportunities that leverage Platform-A across our combined global audience. This positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers."

via Stan Schroeder

Debra Aho Williamson on eMarketer
Why the AOL-Bebo Deal Matters