Freitag, März 21, 2008

The Social Technographics Profile Of Your Existing and Potential Customers

We wrote about the Social Media / Social Software of Forrester’s Social Technographics Report before. Now Forrester Research released this data (free to use) within a convenient tool to calculate and compare your audience by


and place them on the ladder of involvement and participation, and Charlene Li invites you to use it ...

The Forrester Research Technographics® surveys, 2007 - Profile Tool

Reading Example:
In my age group, male, Germany 7 % of Internet users belonging to the category 'Creators' - so better think about the joiners, spectators and inactives, so they get the feeling I could get involved, if I would like to ...

Zur Auswertung der Altersgruppe 55plus in Deutschland

Data from Forrester Research Technographics® surveys, 2007. Forrester's European Technographics Benchmark Survey, Q2 2007, 24,808 respondents. For further details on the Social Technographics profile, see