Mittwoch, März 26, 2008

TNS Media: US Advertising 2007 vs 2006 by Medium

Overall growth 2007 vs 2006 for TNS measured media (see notes) is 0,2 % and massive below price increase during this periode.

via/from MarketingCharts

Only 210 consumer and 317 business publications are measured. A small and selected fraction of all magazines and you might guess, not so representative for the whole market, either.

Overview Share of Media Category 2004 - 2007

Link: Press release TNS Media Intelligence

Earlier entry:
American Busines Media Advertising Results 2007