Montag, April 14, 2008

Online is the New Primetime

Sources: National People Meter Sample, comScore

One of the questions discussed at the Advertising Research Foundation’s 54th Annual Convention + Expo , New York, N.Y. re:think 2008 (March 31 - April 2) was “Why are some advertisers so slow to adopt online ads?” In a special learning session with Peter Daboll (Yahoo!), Lee Doyle (Media Edge), Ash Eldifrawi (Netshops), Patrick Keane (CBS Interactive), Stephen Kim (Microsoft), Ted McConnell (Procter & Gamble) and Gian Fulgoni (comScore) ...

via / more comScore Voices

ComScore has scheduled a Webcast (registration) for Wednesday, April 16th, where they promise to "share some of the most interesting data on the audience size". ComScore also offer a copy of the Online is the New Primetime presentation (40 pages, PDF).