Sonntag, Mai 11, 2008

NAA Report: Newspapers' Online Video Survey

Last week the NAA (Newspaper Association of America) publish a survey on the practice of 213 newspapers in the booming field of online video reporting.

Key findings:

Content
In addition to running content from the Associated Press or other wire services, most newspapers are putting resources into producing their own, locally focused, original video content. Many newspapers reported a strong focus on local news and local sports videos. The majority of newspaper Web sites in all circulation groups also accepts user-generated video.

Editing and Publishing
Flash video is overwhelmingly the most popular format for newspaper Web sites, followed (distantly) by Windows Media. At many newspapers the online staff is responsible for editing and posting video content.

Staffing
As the chart below shows, print journalists are picking up video cameras. Many newspapers reported photographers and reporters are more responsible for shooting video content than the online staff.

Sample chart 1:
Which of the following areas are included in your newspaper’s online video offerings?



Sample chart 2:
Who at your newspaper shoots video for the Web site?



If you want to learn what and how US newspaper do in / with online video, you can download the full report here (PDF, 41 pg.)

Btw., NAA offers more on online video: articles, case studies, a glossary ... here

via turi2

Dass in Deutschland (3.039) Redakteure und Freie Journalisten das Thema Videos im Web noch "differenzierter" sehen, hatte der auch der letzte Medien-Trendmonitor von newsaktuell gezeigt. Auf die Frage: Immer mehr Nachrichtenportale zeigen heute auch Videos im Netz. Welche Aussagen treffen zu?



Der Anteil von knapp 50 % der Antworten, die Videos bereits heute als ganz normale Inhalte bezeichnen, ist wohl auch etwas beflügelt durch die Antworten der Kollegen aus dem Bereich Rundfunk (60%) und Online & Multimedia (63 %).

Zum Trendmonitor 2008 Januar / Februar 2008 von newsaktuell gibt es Auszüge als PDF