Dienstag, Mai 13, 2008

Social Media Einsatz in Direct Marketing und Branding

Die Direkt Marketing Association (DMA) hat ihren ersten New Media in Direct Marketing und Branding Emergenz Report veröffentlicht (kann man hier kaufen, digital auch in Häppchen)

Das folgende MarketingVox / socialmedia.biz Chart verrät uns die Nutzunganteile von New Media / Social Media Elementen durch Marketers

und MarketingVox verrät noch mehr

Weitere Erkenntnisse der Studie (Englisch) u.a.:

- 84 percent of marketing respondents use Web 2.0 and rate it as a highly effective way to create a loyal community of customers

- The most frequently used Web 2.0 tool is not the most effective for brand building

- The most underutilized Web 2.0 elements are blogs and user generated content

- 85 percent of respondents are using Web 2.0 to build one-to-one relationships with their customers

- More than 80 percent employ Web 2.0 to generate leads and sales

- 82 percent allocated a quarter or less of their marketing budget towards Web 2.0

- 70 percent of those who report that they are experts in interactive marketing also allocate about a quarter of their budget to Web 2.0