Das folgende MarketingVox / socialmedia.biz Chart verrät uns die Nutzunganteile von New Media / Social Media Elementen durch Marketers
und MarketingVox verrät noch mehr
Weitere Erkenntnisse der Studie (Englisch) u.a.:
- 84 percent of marketing respondents use Web 2.0 and rate it as a highly effective way to create a loyal community of customers
- The most frequently used Web 2.0 tool is not the most effective for brand building
- The most underutilized Web 2.0 elements are blogs and user generated content
- 85 percent of respondents are using Web 2.0 to build one-to-one relationships with their customers
- More than 80 percent employ Web 2.0 to generate leads and sales
- 82 percent allocated a quarter or less of their marketing budget towards Web 2.0
- 70 percent of those who report that they are experts in interactive marketing also allocate about a quarter of their budget to Web 2.0
