Donnerstag, Juni 26, 2008

What Blogger's Want from PR People, PR Agency's

(Blogger) pitchen: 15 Regeln für das Rendezvous von Olaf Kolbrück

Lee Hopkins read through a Text100 survey on what Blogger want from PR Agencies (in Asia-Pacific)

From Lee's summary / key findings:

- We want to be treated professionally, not just as an electronic deposit box for your endless releases
- We want to build up a long-term relationship with you, Mr/Ms Agency, therefore please start a conversation with us before you hammer our inboxes
- Be a part of the blogging community that you wish to engage with. If you don’t know who and what the key players and key issues are, we won’t take you seriously
- The Social Media News Release is key to gaining our respect. Use it, or lose it
- The majority of us do believe in disclaimers
- the vast majority (99.985%) of us do this for love, not money, …

via/ more at Better Communication Results Blog

Sample Chart: Preferred means of contact

The full Text100 presentation is available here (PDF)

Florian Ranner auf
über die Ergebnisse einer Umfrage Blogger vs. PR in Deutschland

Earlier entries:
Social Media News Release Templete Version 1.5

Template Social Media Press Release 1.0

A Chronicle of the Social Media News Release (so far)