(Blogger) pitchen: 15 Regeln für das Rendezvous von Olaf Kolbrück
Lee Hopkins read through a Text100 survey on what Blogger want from PR Agencies (in Asia-Pacific)
From Lee's summary / key findings:
- We want to be treated professionally, not just as an electronic deposit box for your endless releases
- We want to build up a long-term relationship with you, Mr/Ms Agency, therefore please start a conversation with us before you hammer our inboxes
- Be a part of the blogging community that you wish to engage with. If you don’t know who and what the key players and key issues are, we won’t take you seriously
- The Social Media News Release is key to gaining our respect. Use it, or lose it
- The majority of us do believe in disclaimers
- the vast majority (99.985%) of us do this for love, not money, …
via/ more at Better Communication Results Blog
Sample Chart: Preferred means of contact
The full Text100 presentation is available here (PDF)
Florian Ranner auf grenzposten.de
über die Ergebnisse einer Umfrage Blogger vs. PR in Deutschland
Earlier entries:
Social Media News Release Templete Version 1.5
Template Social Media Press Release 1.0
A Chronicle of the Social Media News Release (so far)
