Donnerstag, Juli 03, 2008

MAGHOUND Subscription Service for the Magazine Buyer

Why Time Inc.'s the MAGHOUND's Subscription Service is designed for the Magazine buyer and not for any outsourcing, cost saving, marketing wishes for magazine publishers ... and why this service might work out as a great service and revenue driver for magazines ... starting September '08 (planned)

via/more from Rex Hammock / more on folio: / more on Freakonomics

... the Netflix Model on Magazines
- Instant subscription, instant cancellation, instant switch
- no more unwanted / unliked eMails and renewal notes
- one-stop shopping (and hopping) for magazines; pay-as-you-go
- no more negative and/or positive options and

Hopefully, there are enough magazine huntsman around for a long time ...