Sonntag, Juli 13, 2008

A reminder from Rachel Happe: Social Media is Not a Community

and releases many out there from a Prometheus like job of "building" a community.

Social media, she says, can help foster communities but social media can (easily) be limited to allowing a conversation around content, which is not a community ...

She defines community as
- continuous
- around a concept or common goal
- various activities and conversation
- members interact with each user
- directions and leaders emerge (and might change) over time

So any media organization, any enterprise can enable 'social media' without being obliged to enable / entertain / join a community ... what do you think?

Yes, there is of course, big value in a community, but …

via Kevin Anderson