Only 28, 73 % of them have a strategic plan in place to manage online reputation
Other results:
- My organization has a strong understanding of its current reputation - 60 % agree
- My organization currently uses a service to monitor traditional media - 54 % disagree; monitors social media; such as blogs, forums and message boards using a subscription-based monitoring service 77 % disagree (Disclaimer: monitoring services is what one sponsor of his study is offering)
- My organization is monitoring its reputation on social networks like Facebook, LinkedIn and MySpace - 55 % disagree
- My organization is adequately prepared to manage an online reputation crisis situation - 55 % disagree
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How does this compare to the situtuation in Germany? Any idea Mr. Reputation Manager