Freitag, August 08, 2008

The Disturbing Truth About Metrics & Results Presented

Susan Kuchinskas (at iMediaConnectionon.com) on the 'Online-Everything-is-Trackable-and-Measurable' mantra and the many meter's and 'secrets of counting and interpretation' which are in use at ComScore, Google, Hitwise, Nielsen Online, Quantcast and alike ... good overview - recommended read