Mittwoch, September 10, 2008

BMW Marketing: Taking the Driver's Seat in Mobile Innovation

An informative, insightful interview (Part 1) with Marc Mielau, Head of BMW Groups's Marketing Innovation Department at Recommended read

Update: part 2 of this interview is now online
The ups and downs of mobile marketing campaigns BMW has run recently, and where the future might (or might not) be.

* Brands BMW, Mini, Rolls Royce

Does any media / publishing company have a 'Marketing Innovation Department' in place? I would love to interview them ... and publish it.