Dienstag, September 30, 2008

DMA UK: Guides for Mobile Marketing

A series of 12 guides from the Direkt Marketing Association (DMA) UK.


- User Generated Content
- Mobile TV
- Mobile Social Media
- Mobile Internet
- Java Applications
- Mobile Widgets
- Mobile Ticketing and Coupons
- Mobile Behavioural Targeting
- Mobile Commerce and Payment
- Location Based Services
- Ad-funded Mobile Content

intended to help educate direct marketers, but ...

Free download individually or complete as ZIP-Archive via MobiAd News (link arrives via eMail)