Dienstag, September 30, 2008

Most Agencies & Publishers Fail To Offer Real Ways To Embrace Social Media

Max Kalehoff writes on OnlineSPIN (MediaPost) about

'What are the real opportunities for Publisher & Agencies in a world transformed by Social Media?'

- value customer experience
- realign company values
- listening to what customers say and really mean
- humanize the companies voice (again)

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