Dienstag, September 30, 2008

Newspaper Dual Mode Circulation vs. Advertising-Led Free Paper

The latest newspaper in line adopting the so called 'Dual Mode' circulation is The Gravesend Reporter. Instead selling 6.000 copies at a cover price of 40 pence (UKP) a week it will sell for just 25 pence and it will be distributed (partly) for free in the surrounding areas (an advertising-led free, the Gravesend and District Express newspaper has been incorporated / closed)

The Archant's Kentish Time Group claims now more than 1 million readers a week. Good for readers, advertisers and last but not least for the publisher.

via / more at holdthefrontpage

Other Dual Mode circulation titles
Manchester Evening News
Richmond & Twickenham Times
The Bromley Times
The Bexley Times
The Dartford Times
The Swanley Times