Sonntag, Oktober 05, 2008

NAA Newspaper Ad Forecast

In 2007
Retail: 21.0
USD -5.0%
National: 7.0
USD -6.7%
Classified: 14.1
USD -16.5%
Total Print: 42.2
USD -9.4%
Online: 3.1
USD +18.8%
Grand Total : 45.3 USD -7.9%


In 2008
Retail: 19.4 USD -7.3%
National: 6.4 USD -7.9%
Classified: 11.0 USD -22.4%
Total Print: 36.9 USD -12.5%
Online: 3.2 USD +1.8%
Grand Total: 40.1 USD -11.5%

In 2009
Retail: 18.8 USD -3.0%
National: 6.1 USD -5.0%
Classified: 9.4 USD -14.5%
Total Print: 34.4 USD -6.8%
Online: 3.5 USD +9.0%
Grand Total: 37.9 USD -5.5%

via / more at Fitz & Jen Editors & Publisher

The NAA Press Center (not yet available)

What if the downturn worsens?

M&A 2008-09 vs 2007-09
Media Deal-Making Slow in '08
The transactions announced for the first nine months of 2008 totaled 26.7 billion USD, down 70 % from 87.6 billion in the same period a year ago, according to The Jordan, Edmiston Group - Newspaper down 93 %, consumer magazines down 95 %