A study of the The Creative Group (September 2008) suggests, that they know (in their heart) that more creative risk would be better for their company
Marketing execs rating of creative risk taking in their company
33 % say, risk taking is 'about right'
44 % some, but not enough
21 % too safe
1 % Too much
Ad execs rating of creative risk taking in their company
48 % say, risk taking is 'about right'
38 % some, but not enough
7 % too safe
6 % Too much
via / more Mediapost | Weblink Creative Group
O.k. this is US. What about other countries? From my perspective risk taking in my country is even less popular, particular if you have one, two or more bosses or Godfather himself above you.
What would be the results, if you ask publishers and/or editors about their company risk taking grade? And/or, even more important, who has the guts in our industry to change this on his place / within his own responsibility (to the better) ... in this 'interesting times'.
