Media reach in %
Number of Titles (average)
Dailies by -13,3 %
Magazines by -22,7 %
Regularity of 'consuming'
Daily by -17,5 %
Magazines by -21,1 %
TV by 2,8 %
Radio by -14,9 %
Time spend by Media
TV 99,4 minutes
Radio 81,1 minutes
Print 26,5 minutes
via / more at exchange4media.com
More data from mruc here IRS 2008
India Myhts about Publishing Language English (2007, PDF)
India IRS 2008-R2: English magazines witness a decline
India IRS 2008-R2: English business publications, too, see a dip in readership
AdEx Analysis India Print
India advertising Print / Newspaper Jan - Sept 2008 plus 6 %
India growth of Magazine ad volume April-07 - Marz-08 (vs. April-06 - Marz-07 plus 7 %
http://www.exchange4media.com/e4m/others/analysis071108.asp