Dienstag, November 25, 2008

Middleberg/SNCR: Social Media & Journalists Survey Reveals Generational Gap

by Jennifer McClure

journalists across all age groups and beat assignments are rapidly adopting social media tools into their everyday work

- 71% use Wikipedia
- 68% of all respondents use blogs to keep up on issues or topics of interest
- 48% of all respondents use LinkedIn
- 46% use blogs to research an individual organization
- 45% use Facebook to assist in reporting

Key findings among youngest versus older journalists:

- 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic
- 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds
- 87% of 18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds


Prelimary findings by Don Middleberg & Jennifer McClure
(2008 SNCR Research Symposium presentation, ppt format)