Mittwoch, Januar 07, 2009

Lazy Bugger Jack: Misunderstanding the 'Social' in Social Media

Subject: On Social Marketing Central: Are you a Twit?
Date: Fri, 2 Jan 2009 03:39:25 +0000 (GMT)
From: Social Marketing Central
To: ""

A message to all members of Social Marketing Central

Hi gang!

Jack Humphrey from Social Marketing Central (Friday Traffic Report).

I'm playing with Twitter a lot more and want to make sure I am hooked up with you there.

Follow me and I'll follow you back!

See you at Twitter!


Jack (or his automated eMail system) has my full name and is using my eMail address, to spam. If he is interested in a conversation on Twitter, he could

- follow me on Twitter and hope that I may return his favor and follow him
- tell me that he is on Twitter and delivers value, that I might want to check out
- pitch me to be a follower
- promote his Twitter account value to me (he is a marketer)

offering a 'return following', if I follow Jack is not a value proposition I buy in!

Previous post:
Social Media is No Place for Robot Behavior