Montag, Januar 26, 2009

MarketingSherpa Survey: 2009 B2B Priorities for Marketer

What are the highest priorities in 2009 for (larger) B2B marketers and the difficulty they attach to each tactic/goal



Results from the MarketingSherpa and Babock & Jenkins Year-end-Survey in January 2009, 247 B2B Marketing Organizations with revenues over 250 mio. USD

Marketers also expect longer sales cycles, reduced margins and an increased need for nurturing


Marketers are still uncertain what and how to integrete Web 2.0 / Social Media into their marketing activities


more at MarketingSherpa here and here