Sonntag, Januar 11, 2009

The Print Advertising Market in India is Hot ... ?

the most actual figure from AdEx India claims "Print ad volume saw a consistent growth since 2005", but in my interpretation a growth of 1 % (2008 vs. 2007 Jan - Nov) is quite small for a 'booming' market?



In Newspaper Ads (more than 90 % of Print Advertising) Non-Metro Newspaper has a share of 53 %, Metro Newspaper 35 % and Mini Metro 12 %. Number 1. Category of advertising is Education (15 %), Services (12 %), Banking/Finance (10 %). More

Our friend Bhupesh Trivedi (Chronosphere.biz) writes in his lates indian media ovserver "the Indian publishing euphoria seems to have burst ..."

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