Mittwoch, Januar 14, 2009

US Consumer Magazines Ads 2008 on a Low-level Mission

Advertising pages in US Consumer Magazines in 2008 (vs. 2007) dropped by 11,7 %, and advertising dollars (based on rate-card) by 7,8 % according to the Publishers Information Bureau (PIP) release yesterday. The decline accelerating in the forth quarter (pages 17,1 %, value 13,8 %)

Breakdown in Categories

Chance in pages 2001 - 2008

Source: PIB, Folio:

The PIB tracks 241 magazines on the US market ...

more at Folio:

Is 2008 a year 'just to forget about', or is there more trouble in 2009f for magazine publisher ahead?