Montag, März 23, 2009

Japan: Newspaper Ads Down 12,5 %, Magazines 11,1 %

According to Dentsu, Inc. annual ad sales report reports a decline in all ad spending 2008 vs. 2007 of 4, 7 %.

By sectors
- 12,5 % on newspapers
- 11,1 % on magazines
- 7,3 % on radio
- 4,4 % on television
+ 16,3 % on the Internet

the later represents 2008 10,4 % of all add spending (vs. 2007: 8,4 %)



via / more at NSK Website News Bulletin March 2009