The participating publishers hope, they can boost both print and eBook sales through eBook sharing and Word- of-Mouth on sites like Twitter, Facebook, Digg, etc. using the crowd as the new taste makers and promotors.
Scribd, which launched in 2007, allows anyone to publish a document online in its signature embeddable iPaper viewer. Along with navigation features like search and zoom, the books can be download (as PDFs) , viewed and shared.
via / more at ejc.net