Sonntag, März 22, 2009

Major Publishers Partner with Scribd for viral eBook Marketing

Random House, Simon & Schuster, Berrett-Koehler, Workman, Wiley, Thomas Nelson, Manning, InYourPocket and several other publishers announced - after doing some testing - a wide-ranging partnership with Scribd to release full books, sneak previews, and exclusive content as free eBooks - a major marketing effort to harness the long tail of a Scripd literate social network that boasts some 50 million loyalists.

The participating publishers hope, they can boost both print and eBook sales through eBook sharing and Word- of-Mouth on sites like Twitter, Facebook, Digg, etc. using the crowd as the new taste makers and promotors.

Scribd, which launched in 2007, allows anyone to publish a document online in its signature embeddable iPaper viewer. Along with navigation features like search and zoom, the books can be download (as PDFs) , viewed and shared.

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