Montag, März 09, 2009

MPA: Asia-Pacific Advertising Estimate 2009 down 1,1 %

Media Partner Asia (MPA) published late February in their the following figures on APAC countries advertising results (net) 2008 and estimates for 2009 and 2010 in.

In all countries growth is substantially down, in 2/3 of all countries MPA sees even negative growth in 2009 and, I must say, I don't know where they find and how they interprate their indicators for an overall growth of 5,3 % in 2010 for the region.


via our friend Paul in Hong Kong [Asia Business Media Blog]