Mittwoch, März 11, 2009

Ukrainian Advertising Projection for 2009 by Segment

Preparing my trip Kyiv, Ukraine next week, I like to share here some data from the ALL-Ukrainian Ad Coalition on advertising spending in 2008 (actual) and 2009 (estimates). Some additional money might com from international advertisers which are not hit by the expected cut in half of the exchange rate between Hrywnja and USD during 2009.

All Figures in local currency (UAH)

All Figures in USD
(Exchange Rate 2008: 5.5 to 1, 2009: 10.0 to 1)

Overall drop in ad spending is 14 % (UAH) and more then 50 % in USD. The most affected areas are Media, ITC, automobil and classified ...

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