Mittwoch, April 22, 2009

EIAA Marketers’ Internet Ad Barometer 2009

Growing share of Online Advertising

70% of advertisers (respondents) claim that their allocated online ad spend will increase in 2009

Budgets will move from Traditional Media to Online

- 46 % say, it comes direct from magazine advertising budgets
- 37 % say it comes direct from TV advertising budgets
- 32 % say, it comes direct from newspapers advertising budgets

The importants of Online Advertising

47% [only] say that online advertising is an essential factor within the marketing mix (vs. 28 % in 2008, 17% in 2006)

The leading ad categories: Search, eMail, Display and Video

via / more Press release 22-April-2009

Presentation as PDF (all charts are taken from this presentation)