Freitag, April 17, 2009

New Journalism Online eCommerce Venture: Helping Publisher to Get Paid for Online Content

Journalism Online, LLC is offering paid services to publishers, like

- a password-protected Web site where consumers can purchase content from multiple publishers
- market all-inclusive subscriptions to consumers who want to pay one fee to access all member publishers’ content
- negotiate wholesale licensing and royalty fees with intermediaries such as search engines

"Brill detailed some of his thoughts on how to accomplish this in a memo about how to save the New York Times that wound up on Romenesko this year and reads like a prospectus for Journalism Online, including:

—making the headline and the first paragraph of every story free to preserve search results.

—Micropayments of 10 cents to read a full article or an all-day pass for 40 cents.

—A monthly pass for $7.50

—An annual pass for $55 with print subscribers getting the first year of full online access free, but possibly moving to 50 percent of the online price.

—Charge people 5 cents to forward an article unless the recipient already has a subscription. (This option isn’t mentioned in the venture’s initial offerings.)"
via / more at paidContent.org

The Press release

Any chance that this offer will solve the news publishers dilemma? Not really, it will make some money from publisher who think, who hope so - that's it!

Addendum
Jack Shafer on Slate
Hello, Steve Brill, Get Me Rewrite

"What's to prevent such Web enterprises as the Huffington Post, Nick Denton's Gawker enterprise, or some startup (Shafer and Manjoo?) from purchasing the most expensive all-tiers pass from Journalism Online and rewriting or otherwise encapsulating the best and most noteworthy walled-in articles in real time—and then selling ads against it? This is essentially what Henry R. Luce and Britton Hadden started doing in 1923 as they rewrote newspapers on a weekly basis for Time magazine. It is what the Week continues to do today ..."