Mittwoch, Mai 06, 2009

iab Paper: Social Media Ad Metrics Definitions

The iab (Interactive Advertising Bureau) released today the Social Media Ad Metrics Definitions (13 pg, PDF)for Social Media Sites, Blogs, Widgets & Social Apps to help "marketers better understand the measurement and ROI of participatory communication". Among them

- The number of relevant actions, including newsfeed items posted, comments posted, uploads, poll votes
- Conversation size, which measures the number of content relevant sites and content relevant links, and the monthly unique spread across those conversations
- Site relevance, which measures the density with which phrases specific to a client concern are brought up among relevant sites
- Author credibility, such as how relevant the author's content is and how often it is linked to
- Content freshness and relevance, which defines how frequently an author posts
- The average number of friends among users of a specific application

more iab Press release | PDF Download

via MediaPost Social Media